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What is agricultural marketing?

24-Dec-2020 |  Asked by: Pavan

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saleable farm commodity, and it involves all the aspects of market structure or system, both functional and institutional, based on technical and economic considerations, and include pre-and post-harvest operations viz., assembling, grading, storage, transportation, and distribution.
Marketing techniques are used in every corner of "agribusiness," including small farms, corporate farms, and collectives; distributors; manufacturers of farm equipment, pesticides, and genetic enhancements for crops and livestock; feed and seed sellers; and more. Additionally, there are also government agencies that monitor and direct agribusiness practices.

Marketing is fundamentally about communicating information to increase demand for a product or service. Effectively gathering and using the information in agricultural marketing poses some unique challenges.
Agricultural Marketing Specialists work for government agencies, promoting farm and commodity interests in their state or region. Their roles include:
• direct/manage marketing campaigns for particular commodities
• promote the purchase of local produce, and seek customers for local produce in new areas
• administer government grants and cost-sharing programs
• meet with farmers, food buyers, agribusiness leaders, and members of the media
• monitor and adjust inspection and quality-control programs
• promote nutrition and education programs if part of that agency’s mandate

   31-Dec-2020 |   Answer by: Ram

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